App-Sponsoring, although quite a confusing phrase, is a very interesting area of App-Marketing. Just imagine getting high-class apps named after major brands and distributed for ..free. That could last for a defined time period, or this time period could be unlimited.
Our experience tells that some brand owners/promoters are uncertain what to do in this strongly evolving app-market. They fear to publish an app, because it might be not as successful as their brand requires. We’re frequently asked to develop ideas for apps which would strengthen the image of the brand while entertaining the user at the same time.
Yes, this is possible. The strategy is built around the idea which would support the inner value of the brand itself and especially the perception of that brand in minds of customers. Only in combination of customer perceptions with brand management objectives we are able to develop ideas for specific apps – we prefer not to rely on information already available to customers, e.g. via brand website. In order for an app to be successful, users need some added value, which might come through unexpected services encouraging target customer to open the app more than once.
In short, App-sponsoring is a perfect solution both for companies that have an excellent idea for an app, but not enough funds, AND companies wishing to promote their brands in the App market. Consolidating your efforts with a suitable sponsor benefits both sides of the deal – you have a successful app, simultaneously sponsor profits from new business coming though increased number of recipients of his marketing message.
If you are interested in marking apps with your brand or you’re searching for companies to invest in your app-project, get in touch with us. We can connect both sides and make it happen.