Your advertising would reach an impressive 2 500 000 unique iPhone users; your app is GUARANTEED to reach Top 25 in the App Store within days and in ALL 4 countries – Germany, Italy, Spain and Mexico.

How does it work? Simple – 1 250 000 push messages with preselected app offers are sent to users daily, enabling them to choose and download apps of their choice. Taking into account the huge database of users, this is what you would name a REAL promotion power!

If you would like to take advantage of this offer, please contact us on info@app-agency.com

Let us explain this.

There are hundreds of Apps published in German App-store every day – some of them extremely cutting edge, interesting and useful. Despite that, most users rely on App ratings, and ratings are left by previous users. For example, a user downloads an app, having a basic understanding what it does. But when it comes to reading instructions of use, his English is not good enough to fully understand them – this normally leads to “trial and error” approach, sometimes followed by anger (mostly in cases user is unsuccessful). Of course, often this leads to negative feedback/comments – these are visible to users prior to download. We have seen plenty of Apps given bad rating just because particular functions “do not work as they should”, followed by “uninstall”.

Most app-developers should be very familiar with the situation described above. This is a common problem nowadays; needless to say, with Apps getting more and more complex, above points are not to be missed.

Keep in mind – it is proven that around 50% of people in Germany and Austria still can’t understand any English. Any.

As a possible solution of this language problem, some developers use Google Translate for their presentations in German App Store. Yes, it is better than nothing, but surely not sufficient. It is extremely easy to make simple mistakes in e.g. word order which sound somewhat funny to native speakers. This is reflected in comments, and do not help with app success.

Just imagine… up to 50 percent more users understand your app presentation and features. They would be giving much better reviews and be willing to pay for your App – your sales revenue increases with every purchase. That is the core of any business, isn’t it?

App Agency offers a complete package to adapt your App for Germany and other German speaking markets. We narrate new texts for presentations and change the language file of your App accordingly. Every text is written by journalists to effectively convey the message to native speakers; we never rely on interpreters for writing texts that actually SELL the product.

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Our experience tells that some brand owners/promoters are uncertain what to do in this strongly evolving app-market. They fear to publish an app, because it might be not as successful as their brand requires. We’re frequently asked to develop ideas for apps which would strengthen the image of the brand while entertaining the user at the same time.

Yes, this is possible. The strategy is built around the idea which would support the inner value of the brand itself and especially the perception of that brand in minds of customers. Only in combination of customer perceptions with brand management objectives we are able to develop ideas for specific apps – we prefer not to rely on information already available to customers, e.g. via brand website. In order for an app to be successful, users need some added value, which might come through unexpected services encouraging target customer to open the app more than once.

In short, App-sponsoring is a perfect solution both for companies that have an excellent idea for an app, but not enough funds, AND companies wishing to promote their brands in the App market. Consolidating your efforts with a suitable sponsor benefits both sides of the deal – you have a successful app, simultaneously sponsor profits from new business coming though increased number of recipients of his marketing message.

If you are interested in marking apps with your brand or you’re searching for companies to invest in your app-project, get in touch with us. We can connect both sides and make it happen.

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For us, this simple headline means more – we say Hello, but extend it with the word “app”. So, we are very happy to say: Hello App-World! …or, as they say it in Deutschland – Hallo, App-Welt!

We have officially started in February 2011. Are we new to the business? No, we aren’t. We have several App-related Blogs, we have already tested about 3000 Apps and wrote more than 1000 reviews during the last twelve months. Actually, our team started in January 2010 as a part of a German PR agency. Since then our blogs are visited nearby 1,000,000 times a month and we can significantly influence German App Store charts.

We hope you will like our new website – please don’t hesitate to get in touch with us!

Markus, App Agency Limited.